Bitazza in the Media: Generation Flex -

*This content originally appeared in The Matter as an article in Thai. The following content has been translated to english and the views, information, or opinions expressed are solely those of the individuals involved in the writing and translation of this article and do not necessarily represent the views of Bitazza and its employees. The information contained herein is not intended to be a source of advice with respect to the materials presented.

Freedom is not just a buzzword; it is a state that many people seek, especially in the working world where being a regular employee is often equated with being stuck in a constant rut. But does it really have to be like that?

As time changes and the demands and capabilities of society evolve, so too do our understanding of what constitutes professional life and working culture evolve. We are entering a new era of work driven by Generation Flex – a new generation of workers who value freedom, dislike being tied down, and believe that work does not have to be bound by time, place, or a strict schedule.

According to the IWG Global Workspace Survey, 85% of respondents stated that they were more productive when working flexibly, and 65% of employers believed that flexible working helped their organizations grow.

Generation Flex is becoming a significant driving force behind the trend of boundary-less flexible work culture, which emphasizes results and efficiency over rules and regulations and is seeing greater acceptance by a growing number of organizations.

In this article, The MATTER will introduce you to Generation Flex through an in-depth case study featuring one of ASEAN’s fastest-growing cryptocurrency platforms, Bitazza, which has embraced technological evolution as well as the evolving demands of the next generation of employees to meet the demands of the times we are in.

Flat Organization: Equal Company Culture Breeds Equal Communication

Shifting societal norms and constant change is a hallmarks of humanity. The world is undergoing a seismic multifaceted transition, with one of the clear shifts in cultural norms clearly seen in the labor market wherein every organization has been forced to learn and adapt to the logistical realities of the current decade as well as the desire of the emerging generation of workers defining Generation Flex who desire a different organizational structure from their predecessors.

Historically, organizations have relied on a strict top-down hierarchy, often making it difficult and challenging to communicate effectively with leaders. However, now, Gen Flex wants a Flat Organization structure where everyone can communicate equally without any walls of age, gender, position, race, etc., that may lead to inefficiencies or unnecessary friction in internal communication.

Bitazza is an organization that has embraced a working culture that aligns with these requirements, with a flat organizational structure wherein everyone has equal rights and fosters a culture that values an open mind to listen to each other. Bitazza has adopted this egalitarian approach towards working structure and culture with the belief that it is the best way to foster an environment to create the best products and services.

This is why within Bitazza, there is no drama that causes headaches for employees. Work is work, and during meetings, everyone can express their opinions freely, making employees more confident in their ideas, speech, and actions. Bitazza aims to create a safe space for everyone.

Digital Adoption: With growing technological capabilities, traditional methods may no longer be the best.

Chatting with Leadership, requesting time to organize meetings, etc.

In a traditional office structure, doing these things would take many steps and involve messy paperwork or intermediaries. But for Gen Flex, people who grew up with technology see that these processes can all be replaced by superior digital tools that can make the process more seamless and efficient.

Digital Adoption is another trend in flexible work that many organizations are exploring. Employees no longer need to swipe cards or scan fingerprints to clock in, and they no longer need to physically go to the management team’s office every time they need a consultation. With digital tools that can facilitate smoother and easier communication throughout the organization, team members can just message each other through Slack or voice chat in virtual spaces like Gather.

All of this can be done easily online, just like Bitazza, by adopting technology in all processes to save time and energy for employees, leading to greater work productivity and satisfaction.

Sense of Ownership: Everyone is Empowered to Lead

Have you seen some employees who just go through the motions and don’t care about anything other than fulfilling their tasks? They don’t feel happy when they succeed or care when they fail. This problem often occurs when employees lack a sense of ownership, which is a crucial foundation for self-development and a factor that many organizations use to evaluate which employees have the potential to grow the most.

Ownership comes from trust and communication within the team, especially for new-generation employees, Gen Flex, who value having a support structure where they know they have people to support, advise, and work together with all the time.

Similarly, Bitazza believes that every team member should be empowered to feel like an owner of the company, whether they are the CEO, CMO, CTO, CPO, or others. Therefore, employees do not need to only perform the tasks assigned to them but also have the opportunity and mindset to think creatively and get involved in new projects to unlock their skills and take their work to the highest level.

Remote Working 100%: An Office isn’t the place, but the Employees Themselves

When COVID-19 hit the world and forced everyone to stay at home, many companies quickly adjusted their policies to focus on working from home (WFH). However, several research studies have shown that WFH leads to the disappearance of boundaries between rest and work areas, causing employees to feel isolated, stressed, and lacking motivation.

Remote Working or working from anywhere (WFA) is gradually replacing WFH. In simple terms, it means working from anywhere in the world, in any time zone. Anyone who wants to change their environment and work by the beach, up in the mountains, or in another country can do so. It’s a way of working that provides everyone with the freedom and flexibility to choose where they work and where their office is.

This policy is a factor that helps attracts the younger generation to choose which organizations to work for, as The Deloitte Global 2022 report indicates that 75% of the younger generation in the global population prefer remote work because it reduces costs, provides more time for other activities and family, and about 20% will refuse to work if it does not align with their values or desires.

This is why Bitazza chooses to 100% work remotely, with a policy that does not require being in the office or just staying at home. Employees can work anywhere, and everyone can meet outside or online, resulting in a better work-life integration. Employees are empowered to organize their own schedules and manage their work-life balance as they see fit.

Bitazza: Innovating by Rewriting the Rules of Corporate Culture Through Freedom

Although the cryptocurrency industry in SEA is rapidly advancing and has become a fiercely competitive landscape among countries, Bitazza’s ability to grow rapidly into an industry-leading cryptocurrency platform within just 3 years in the Asian region is due to its flexible working style that meets the needs of Gen Flex. Traditional work methods no longer meet the needs of the new generation workforce. Bitazza has adjusted and evolved according to the needs of its employees, namely:

People – when everyone across all departments and positions can communicate freely and flexibly at all times without a hierarchical order.
Process – all processes can be done online, from internal communication and making appointments, without any confusing documentation or paperwork friction.
Performance – because everyone is a part of the organization, all work unlocks their own potential to achieve maximum benefits.
Place – 100% working from anywhere to empower employees to create the work-life balance they choose.

All of these policies have helped define the organizational culture at Bitazza, which is learning and changing according to the needs of Gen Flex employees, creating a completely different working world compared to traditional corporate structures or hierarchies, as seen before. By keeping an open mind and listening to the needs of employees, employers are no longer the only ones who have the power to dictate everyday work styles; rather, Generation Flex and the active workforce are more empowered than ever to redefine corporate culture and what work looks like.

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